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SUNSET STUDIOS MEDIA SOLUTIONS, Inc.

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The Future of Home Theater Audio

The future of home theater audio and the top of the line for 2017 is the Dolby Atmos 7.2.4

The Future of Home Theater Audio

The Evolution of Home Theater Audio

When it came to listening to music when I was younger, the idea was to find the biggest, “baddest” speakers you could hook your entertainment center up to and let her rip. As time went on televisions became more sophisticated and some of us figured out how to combine music and movies. It was from this combination the Home Theater Movement was born and it has been transforming ever since.

The pricey, complicated home entertainment centers with those big, bold speakers are bigger than ever. The Pioneer receivers along with tape players and turntable caged in a glass prison may be technology of the past but only because technology has advanced.

Technology has been catching up and the shift to streaming media introduced by Apple and Pandora has led to a revolution dismantling the need forbulky speakers, subwoofers and other expensive equipment which used to costs thousands of dollars. Forget all those wires running around the room tucked under the rug or stapled against the baseboards.

For some, new smaller, lighter technology is what the doctor ordered. But it is like comparing a Cessna 180 to a Lear Jet. For those of us that are purists, the full home theater like the 7.2.4 Dolby Atmos is the king of the mountain for 2017. But it all started with the multichannel 5.1 theater back in the 1980”s. Ray Dolby, probably considered the king of audio, began with audio enhancement in 1986 and cinema audio a few years later. Their logo is a fixture in the cinema title world today seen in almost every movie.

Dolby pioneered the use of multiple speakers, developing surround sound and Dolby 5.1 from the original stereo film soundtrack. It spawned the home theater revolution with Dolby ProLogic, a theater system which includes 5 speakers including a Left channel, Right channel, a center speaker and two side surround speakers. The point one referring to a subwoofer. This has been the most common setup since the 1980’s.

Over the years, like everything else, Dolby went digital, as surround sound audio fidelity improved, the channels multiplied with more specific discreet audio channels. It has increased the range of sound by adding discreet multi-channel sound as well as a discreet subwoofer channel instead of being improvised from the stereo Left/Right.

Home Entertainment Makes Major Headway with the Dolby Atmos

The 7.2.4 home Dolby Atmos takes surround sound to an entirely new level even if it’s a derivative off of Dolby Digital. In addition to the speakers included in the Dolby 5.1 series, the 7.2.4 includes two additional speakers directly behind the listener similar to what you would find in a theater. DCI Atmos actually develops 36 discreet audio channels for the cinema auditoriums. Wouldn’t it be amazing to have that kind of discreet coverage in your dedicated theater? Well don’t despair, the whitepaper for the DCI (stands for digital cinema initiative for the multiplex theaters) will be published soon allowing for manufacturers to provide the true DCI Atmos into the home dedicated theater experience

Even as 5.1 fades and DVDs become a thing of the past, don’t worry, all of these formats decoding are still backward compatible, and while this is currently the most advanced home theater system for now, you may get plenty of DVD movies encoded with 5.1 Dolby technology. No problem because your 7.2.4 system will convert the 5.1 soundtracks to all seven of your speaker by “duplicated sound processing.”

So, if you are a purist and a lover of Dolby or you have an older 5.1 home theater system this might be the time to consider an upgrade to the Dolby Atmos 7.2.4 system. Why?

  • Sound Quality – it moves all around you and can be placed and moved in a three-dimension space.

  • Overhead Dimension – Sound appears to come from overhead creating a full audio immersion into the sound

  • Clarity – produces clear, precise discrete articulation of action with clarity, detail, and depth

  • Experience – It creates a truly fulfilling and unique entertainment experience.

Is all this experience worth the price you might have to pay? That depends on the entertainment experience you intend to enjoy. Either way, it costs nothing to check it out! Call us with any questions you may have and get The Sunset Studios Advantage.

TAGS: dolby atmos | home theater system

What is Fiber Optic Internet?

What is Fiber Optic Internet and why is it important as audio visual integrators to know it? Basically, fiber optics equals speed and power!

What is Fiber Optic Internet?

What is Fiber Optic Internet?


First of all, Fiber Optics are cables that are incredibly thin, not much wider than a human hair, and they are very flexible. Unlike cable wires, which are metal, they can contain huge volumes of information far beyond a copper wire; allowing for a multitude of uses in the world of communications ie. internet. Using light, Fiber optics cables also illuminate, meaning they light up which can create visual applications. You have probably seen the points of light on a bouquet of fiber optic strands that have the light of the rainbow? Imagine these points installed into a Home Theater ceiling can create your own planetarium into the home theater with the cosmos of stars synthesized using points of fiber optic light!l But the thing that really sets fiber optics apart from normal metal cables is that light travels over much greater distances at much faster speeds allowing immense bandwidth on a strand the size of a hair. This simple fact transformed how we communicate forever. So, to the world of the Audio Visual Architects, there are really endless uses to be considered on top of just the internet, and the importance of it.

What is Fiber Optic internet in AV Systems?

This is important when it comes to audio visual integration because one of the biggest concerns when setting up the internet in a home is signal strength and speed. Fiber optics are many times faster than any type of regular metal wires providing HD signal transmission to greater distances than wire. And, one of the most often asked questions and concerns of customers is having good overall internet connectivity, so that no signal is dropped, especially when it comes to streaming etc. Therefore, fiber optic internet is an important consideration when it comes to the integration of wiring of a home.

Audio Visual Integrator


As a result, this makes fiber optic internet and fiber optic cables more reliable in the overall production of commercial and home productions in audio visual integration. So, what is fiber optic internet? It is the future of communications, audio visual, and smart home industry due to its speed and ability to increase productivity. It has the ability to improve and increase Cloud Storage which is important for the internet for the audio visual integrator. Due to fiber optics ability to carry the signal much further than standard copper cables, there are many applications in AV integration that make fiber optics optimal. Plus, the experience for the clients and the user-friendliness and reliability provide a more consistently pleasant experience. This has made fiber optic internet and fiber optic cables the top choice for clients in businesses and homes for communications purposes, especially the internet, in the audio visual sphere. Something that was once a fan based market, is now a comfort, safety, and necessity based market.To receive an in-home consultation for fiber optic internet or fiber optic applications, visit us on our: conact page

TAGS: fiber optic cables | fiber optic internet | what is fiber optic internet

Good Customer Service Skills and Maintenance Agreements

Sunset Studios Media Solutions, Inc. is an audio visual systems integration company which is dedicated to good customer service skills. Our customers come first.

Good Customer Service Skills and Maintenance Agreements


Sunset Studios is a company dedicated to integrating entertainment technology. We specialize in doing service, design, engineering, system documentation, project management, wire installation, implementation, programming, commissioning, performance calibration and of course, dedicating time to good customer service skills, maintenance & support for many clients across the country, especially in Southern California.

We have been working for more than 35 years in the audio-visual spheres of business. We know every element of the intricacies of the work. Because of our high level of professionalism, we create each project customized to the wide range of our client’s requirements. We value our clients time and understand the importance of their audiovisual systems, in bringing their visions to life. This is why the practice of good customer service skills and having the assurance of a long-term maintenance agreement is of the utmost importance to us.

Sunset Studios not only brings the latest technology to our clients, we provide a new lifestyle as well.

 

We care about our clients especially after finishing the work and the warranty period. For that reason, Sunset Studios has a 24-month “After warranty service” contract, which takes away a lot of pressure from the clients. We want our clients free from having to worry about all the details of maintaining their new installations, which is often put on the customers to pay or make repairs after the initial warranty period is over. Now we do it!

Sunset Studios sets up this service because we were often asked, “What should we do after the warranty service, who will care about all of our equipment?” It’s a good question because sometimes the client spends a lot of energy and money creating, for example, a new conference room, auditorium, home theater, light control, and smart home, but after the warranty period, a problem comes up and somebody must deal with it. Good customer service skills, to us, are about providing an excellent experience to our clients where they feel completely unburdened and at ease, not just during the installation period.



Good Customer Service Skills


After the warranty service is a Support and Maintenance Agreement, which provides an opportunity to care about the client’s equipment and design. Signing this agreement, our clients receive the following maintenance program:

  • Quarterly Scheduled preventive maintenance
  • Scheduled firmware updates
  • Enhanced 4-hour Emergency on-site service calls (for fault diagnostic and repair)
  • Telephone support
  • Set up online monitoring
  • Expediting RMA procedures as defined by specific manufacturer Replacing faulty appliance (RMA)

Also, the clients can receive equipment insurance, which in the case something needs to be replaced, loaner equipment will be installed to get the client up and running should a component need service that will take time.

The Support and Maintenance Agreement, after the Warranty Service Contract, gives the huge benefit of both preventive measures and problem-solving should a situation arise. Scheduled maintenance gives the opportunity to identify and repair faulty equipment.

Because we do quarterly checkups and can be in the field as our clients need, this will also guarantee longer working time for the equipment and save our client’s money in the long run. If something happens, we bring the client’s equipment to the manufacturer for repair. The client doesn’t spend any additional energy at all!

Call us anytime or use our contact form to set up a Free Consultation where we come to you to answer any questions you have about a project you want to see come to life! 

TAGS: Collaboration | Corporate Automation | Home Automation

Team, Huddle or Collaboration

Collaboration as it is practiced in the Tech Manufacturing corporate culture

Team, Huddle or Collaboration


I remember when multipurpose room meant choosing between overhead projector or Zumba class. Today our corporate clients are more sophisticated as key executives have effectively brought their devices, smart phones, and tablets, into the boardroom. This consumerism in the boardroom has in effect caused the corporate environment to "up their game" with interactive collaboration.

Decision makers have begun to guide Corporate Communications to "Corporate Collaboration".

If synthesis can be called intelligence applied, the decision makers in charge of guiding corporate communications have begun to realize that the multipurpose boardroom is no longer a passive listener environment. The multipurpose boardroom today has become more interactive with the sole purpose of technology being to stimulate and enhance collaboration in this important workplace environment. For this reason, Sunset Studios provides guidance not just with the boardroom spaces but also any number of smaller group team-areas we call Huddle spaces.

A multipurpose boardroom today is just that "multipurpose" but typically is a space where executives or partners will gather to discuss and develop agenda for the company. As the workplace, today has shifted to accommodate telecommuting off-site participants, so has the boardroom which calls for at minimum an effective speaker phone solution. Most larger rooms use an installed teleconference system that enables end-point to be heard through speakers installed providing better acoustic response than a speaker phone.

But as the work flow in these rooms has become more about collaboration, the element of interactive participation has begun to play more important roles. The move from video conference to video telepresence has called for better resolution video from endpoints onto better designed space metrics. The relationship of the screen to the participants is not just for the video image of the person speaking but also for effective sharing of the screen.

if Collaboration is not simply watching slides then, what abilities are called for?

  1. Providing viewers, the desktop cursor to others to highlight, change and otherwise interact with the presentation.
  2. Shifting to another end point's desktop for viewing in the overall meeting
  3.  Ability to shift between audio conference to video screen sharing at any time.

Here is an example of a collaboration space optimized for cooperation

http://www.sunsetstudios.com/images/galleries/case-study/1/DSC_0225%20RESIZED.jpg

Sunset Studios thirty years of practicing "the only constant is change" in the visual presentation market; has uniquely prepared our team for the challenges of providing a collaboration synthesis to our client's boardroom experience. Our focus on enabling a positive user experience comes from making the systems operation simple.

This becomes an essential point allowing our clients, executives, and partners in the corporate spheres, to concentrate on their work at hand, not how to use the systems we have designed and installed.   

TAGS: Collaboration | Corporate Automation | Home Automation